What is A Sales Funnel? & 7 Key Components To Build One

by | Business Foundations, Digital Marketing, Website & Blogging

A sales funnel is a pathway whereby you create a genuine caring relationship between you and your customer through education, empathy, and service. Ultimately its a way for you to serve your ideal customers or clients through the ABCD Process of: attracting prospects, bonding with prospects, converting prospects into customers, delivering products/services to customers.

Simply stated: A sales funnel is an overall process from taking a stranger and turning them into a customer.It involves many different moving pieces like:

1. Clear Brand Positioning & Clear Message

2. Clear Offer

3. Clear Audience = Traffic of Interested Prospects

4. Clear Online Platform & Webpages:Blog Posts/Videos/Podcasts/Advertising/Social Media = Traffic Sources

Landing Pages = Optin Page, Sales Page, Thank You Pages, Delivery Pages, Checkout pages, Upsell & OTOs

5. Clear Follow-up = customer service

6. Professionally Designed Graphics

7. Clear Sales Process = checkout process to delivery of product/service

The purpose of the sales funnel is to guide an ideal prospect down a well thought out path toward their desired outcomes through your products and services. And by introducing the prospect to your brand/business they can make a conscious choice on whether or not what you have to offer will help them reach their goals in the area that you help them in (one of four: health, wealth, relationships, purpose/meaning).

It’s a proven process to taking a prospect to a customer.


Hey there! I’m Rachael and I work with creative and spiritual entrepreneurs who struggle with starting or relaunching their business because they have too many ideas or they lack clarity on their brand and strategy. Gain clarity on your brand and biz so you can get your divine gifts out into the world.

Learn More.


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