I’m Starting A Lifestyle Blog & Coaching Business!

by | Rachael's Journey

I’ve always wanted to start a blog, but never really fully grasped how to turn it into a business. And now that I’m finally at a stage in my life where I’m fully embracing all of me including my artistry and music it’s never been a better and more perfect time to launch my lifestyle company/blog and my music business. For the longest I debated on whether or not to separate them, but I decided that since I am the creator of my own reality and since the two of them are extensions of me and maybe even some of my music fans will enjoy my lifestyle content then why not combine them!

This is the perfect Mosaic Soul Business!

Combining my love of fashion, food, fitness, spirituality, personal development, music, art, and film is totally a reflection of who I am day to day. Being a Mosaic Soul Mentor and all it’s never been a better time than to embrace my multifaceted and multidimensional nature.

A Mosaic Soul Business is basically an entity that you create that houses your many passions, gifts, and skills – and ties it all in through a common theme. A lot of times that common theme is some aspect of you or the driving force behind why you exist on the planet. But other times it’s not that deep. It could simply just be topics that come together for a common purpose or goal.

For me being such an agent of change my deeper why is my common thread. And starting a lifestyle personal brand is the perfect way for me to express all of who I am unapologetically and also help many in the process.

So what is my Mosaic Soul Business?

EndigoRae.com is my newly updated business!

And what a perfect way to tie it all in than with a self-created website. Now to be fair this has be in the years coming for a long time as this business has had several iterations. Moving from one name to another, from one brand design to another. My lifestyle company and now music business has had several iterations. And I attribute that to my twenties of self discovery and really coming into my own.

There’s something about growing up and getting wiser that allows you to stand firmly in what and who you are than nothing else can. A lot of this confidence comes from my own spiritual awakening and this inner knowing of who I am is crucial to how I exist and interact on the planet.

Being Soulful Yet Strategic

So with my new company I’m being soulful and yet I’m being strategic. Soulful in that every piece of content, resource, link, video, image, and whatever else that is shared through my personal brand is irrevocably ME – an expression of this Rachael character. And strategic in that I actually have a plan to not only monetize my brand, but also make an impact in the lives of others for the better.

Leaving an unforgettable mark on the world by simply being me.

Signing up for the 30 Day┬áBlogging Fast Track Course and Blog By Numbers is definitely apart of my strategic plan as well as implementing a lot of of what I’ve learned over the past few years as a brand strategist and digital marketer.

Ultimately though all of this is simply about being myself and sharing my journey of being more and more of who I really am (soul having a human experience) with the world.

So come along with me on this journey of starting this new venture!

I can’t wait to share all the juicy details that resonate with me to share!

Peace, Love, & Light,

Rachael xoxo

P.S. What’s your Mosaic Soul Business that you are starting that you are super excited about? Share in the comments below!


Hey there! I’m Rachael and I work with creative and spiritual entrepreneurs who struggle with starting or relaunching their business because they have too many ideas or they lack clarity on their brand and strategy. Gain clarity on your brand and biz so you can get your divine gifts out into the world.

Learn More.


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