by Rachael Alexander | Brand Strategy, Business Foundations
Business and branding have been used a lot interchangeably in business and more specifically online business for quite sometime now. But I wanted to share with you the definitions of both and why I’ve purposely kept them separate. Now just as a caveat for personal...
by Rachael Alexander | Brand Strategy, Endigo Rae TV
If you are trying to rebrand or brand your business then you’ll want to listen to this episode. If you’re struggling to attract the right clients or to connect with your target audience then maybe it’s time you humanize your business with Brand...
by Rachael Alexander | Brand Strategy, Uncategorized
The #1 thing you can do for your business when aiming to acquire new clients or customers is to increase your know-like-and-trust factor. Besides making sure you’re speaking to the right people- your target audience. Building relationships with your audience is...
by Rachael Alexander | Brand Strategy, Endigo Rae TV
Hey Mosaic Soul! In this episode of Conversations with Mosaic Souls Brand Strategist Kaye Putnam and I have a talk about all things branding and why it’s super important for your business. If you’re procrastinating on putting yourself out there because you...